Jordan’s Way At Newberry Animal Shelter On June 8!
Kris Rotonda, founder of Jordan’s Way, LLC., will continue his nationwide fundraising tour with high-energy, three-hour LIVE Facebook events benefiting underfunded and overpopulated animal shelters and rescues.
Shelter Volunteer Network, Inc., the charity that supports the Newberry County Animal Shelter, will be hosting Jordan’s way at the shelter on Monday, June 8th from 10 am until 1 pm. Tune in on 8th and help the pets at the Newberry County Animal Shelter! The shelter is located at 240 Public Works Drive, Newberry, SC.
Shelter Volunteer Network’s Goal is to raise $15,000 to help pay for medical treatment of the pets at the shelter. In the last three years, the charity has paid $28,522 in medical expenses. Of that amount, $15,739 was used to treat heartworm positive dogs. Many people come into the shelter and will not consider adopting a heartworm positive dog, so we have developed a program to begin treatment as soon as possible after they enter the shelter.
Each stop on the Jordan’s Way tour is more than just a fundraiser— it’s a full-scale, fast-paced, community-driven experience. Viewers across the country tune in to watch Rotonda take on outrageous challenges, interactive dares, and heartfelt moments—all in real time—while raising critical funds and life-saving awareness for local organizations like Shelter Volunteer Network and the Newberry County Animal Shelter. The events blend telethon-style fundraising, viral social media engagement, and raw, emotional storytelling that shines a spotlight on animals waiting for their second chance.
Jordan’s Way was born from love and loss.
After losing his best friend, Jordan—a once-overlooked shelter dog who spent the first 4 years of her life waiting for someone to choose her—Rotonda made it his life’s mission to ensure other animals would not be forgotten. He spent 11 unforgettable years with Jordan before she passed away from cancer. Her legacy became the heartbeat behind a movement.
“No animal should have to spend their life in a shelter,” said Rotonda. “I am passionate about highlighting and supporting the organizations across our country who work tirelessly—often with limited resources– to ensure these pets find loving homes, despite their age, breed, or heath issues.” Every stop on the Jordan’s Way tour brings awareness to the powerful message of “Adopt, Don’t Shop” and introduces that message to entirely new communities.
Rotonda adds, “The system in animal welfare is broken, Shelters are overwhelmed. Rescues are stretched thin. Jordan’s Way exists to amplify their voices, mobilize communities, and be part of the solution.”
What sets Jordan’s Way apart is its ability to humanize shelter animals. Through live interaction, storytelling, and showcasing pets in real-time environments, viewers see beyond kennel walls. The tour emphasizes that a dog’s initial reaction in a stressful shelter environment does not define their true personality. When given time, trust, and love, these animals reveal the loyal, playful, affectionate companions they are meant to be.
Since launching the nationwide tour in January 2021, Jordan’s Way, LLC., has helped raise over $14 million for animal shelters and rescues across the United States. The organization has influenced thousands of adoptions—with some animals even finding homes during LIVE fundraising broadcasts.
As the 2026 tour moves through North and South Carolina, Louisiana, Tennessee, and Florida, Jordan’s Way continues its mission to bring energy, visibility, funding and hope to communities that need it most—proving that when passion meets purpose, lives are changed on both ends of the leash.
To learn more about Jordan’s Way, view upcoming tour stops like Newberry, or follow the journey
Kris Rotonda, founder of Jordan’s Way, LLC., will continue his nationwide fundraising tour with high-energy, three-hour LIVE Facebook events benefiting underfunded and overpopulated animal shelters and rescues.
Shelter Volunteer Network, Inc., the charity that supports the Newberry County Animal Shelter, will be hosting Jordan’s way at the shelter on Monday, June 8th from 10 am until 1 pm. Tune in on 8th and help the pets at the Newberry County Animal Shelter! The shelter is located at 240 Public Works Drive, Newberry, SC.
Shelter Volunteer Network’s Goal is to raise $15,000 to help pay for medical treatment of the pets at the shelter. In the last three years, the charity has paid $28,522 in medical expenses. Of that amount, $15,739 was used to treat heartworm positive dogs. Many people come into the shelter and will not consider adopting a heartworm positive dog, so we have developed a program to begin treatment as soon as possible after they enter the shelter.
Each stop on the Jordan’s Way tour is more than just a fundraiser— it’s a full-scale, fast-paced, community-driven experience. Viewers across the country tune in to watch Rotonda take on outrageous challenges, interactive dares, and heartfelt moments—all in real time—while raising critical funds and life-saving awareness for local organizations like Shelter Volunteer Network and the Newberry County Animal Shelter. The events blend telethon-style fundraising, viral social media engagement, and raw, emotional storytelling that shines a spotlight on animals waiting for their second chance.
Jordan’s Way was born from love and loss.
After losing his best friend, Jordan—a once-overlooked shelter dog who spent the first 4 years of her life waiting for someone to choose her—Rotonda made it his life’s mission to ensure other animals would not be forgotten. He spent 11 unforgettable years with Jordan before she passed away from cancer. Her legacy became the heartbeat behind a movement.
“No animal should have to spend their life in a shelter,” said Rotonda. “I am passionate about highlighting and supporting the organizations across our country who work tirelessly—often with limited resources– to ensure these pets find loving homes, despite their age, breed, or heath issues.” Every stop on the Jordan’s Way tour brings awareness to the powerful message of “Adopt, Don’t Shop” and introduces that message to entirely new communities.
Rotonda adds, “The system in animal welfare is broken, Shelters are overwhelmed. Rescues are stretched thin. Jordan’s Way exists to amplify their voices, mobilize communities, and be part of the solution.”
What sets Jordan’s Way apart is its ability to humanize shelter animals. Through live interaction, storytelling, and showcasing pets in real-time environments, viewers see beyond kennel walls. The tour emphasizes that a dog’s initial reaction in a stressful shelter environment does not define their true personality. When given time, trust, and love, these animals reveal the loyal, playful, affectionate companions they are meant to be.
Since launching the nationwide tour in January 2021, Jordan’s Way, LLC., has helped raise over $14 million for animal shelters and rescues across the United States. The organization has influenced thousands of adoptions—with some animals even finding homes during LIVE fundraising broadcasts.
As the 2026 tour moves through North and South Carolina, Louisiana, Tennessee, and Florida, Jordan’s Way continues its mission to bring energy, visibility, funding and hope to communities that need it most—proving that when passion meets purpose, lives are changed on both ends of the leash.
To learn more about Jordan’s Way, view upcoming tour stops like Newberry, or follow the journey
